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This article focusses on the motivating factors behind the decision of first-year students in the French Immersion Studies (FIS) program at the University of Ottawa to continue their immersion studies at a university level, how they experience their studies within this program, and how this experience impacts their identity and investment in French language and culture. The findings presented are part of a study that demonstrates the positive influence that parents, teachers and relevant extracurricular experiences have on students’ decision to continue their immersion studies as well as the transformations of the students’ identity construction and investment which are enhanced through the FIS program, the bilingual environment which surrounds it, and students` activities.Keywords: motivation, identity, investment, French Immersion Studies ResumeCet article porte sur les facteurs qui ont motive des etudiants en premiere annee d’etudes a s’inscrire au programme du Regime d’Immersion Francaise (RIF) de l’Universite d’Ottawa afin de poursuivre leurs etudes en immersion au niveau universitaire, leurs experiences dans ce programme ainsi que l’impact que ce programme a sur leur identite et investissement dans la langue et la culture francaises. Les resultats presentes font partie d’une etude qui montre l’influence positive des parents, enseignants, et experiences pertinentes hors programme sur la decision des etudiants de continuer leurs etudes en immersion ainsi que la transformation associee a leur construction identitaire a l’augmentation de leur investissement a la suite de participation dans le programme RIF, l’environnement bilingue qui l’environne et les activites des etudiants. Mots -cles : motivation, identite, investissement, Regime d’Immersion Francaise

Student Motivation, Identity and Investment Construction in French Immersion Studies at the University of Ottawa