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This study aims to describe the company external and internal environment using SWOT Analysis in credit guarantee sector. We took Perum Jamkrindo as a sample for our research. Perum Jamkrindo is one of the SOE in Indonesia that established under constitution no. 1/2016 on January 19, 2016, concerning guarantee. This research used a qualitative and quantitative approach, with descriptive method. Perum Jamkrindo position is in Progressive Quadrant I with strengthweakness total is 1.377 and threat-opportunity total is 0.649. This SWOT Analysis also produces an alternative strategy focus, that is the SO Strategy. The implementation of this paper is the company might hold or maintain the product innovation strategies. Also, branch mapping to seek the potential branch, improving serving quality to partners, and integrating IT systems for the effectiveness of the company's business.

SWOT Analysis on Credit Guarantee Business Sector in Indonesia: A Study from Jamkrindo