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Egypt has been through dramatic and complex political transitions since the overthrow of President Hosni Mubarak by a popular revolution on January 25th, 2011. On February 11, 2011, Mubarak had handed power to the Supreme Council of the Army Forces, who ran the country until the 2012 presidential elections which were won by Mohamed Morsi, the Muslim Brotherhood Candidate, who became the first democratically elected President. Morsi was overthrown by the military after only one year in office, following mass protests throughout Egypt demanding his resignation. In order to understand the rapid rise and fall of the Muslim Brotherhood, and ongoing political developments in Egypt, it is crucial to comprehend the political conditions and circumstances that led to Morsi’s electoral victory. In this paper, I explore the political conditions and circumstances within which voters made their choice during the 2012 presidential elections, emphasizing the role of media as a political communication tool in campaigning and mobilizing support for or against presidential candidates.

“Vote for the One You Hate Least”: Media Campaigns and the2012Egyptian Presidential Election