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Ambiguity as a universal linguistic phenomenon is concerned with every aspect of language, and it can be classified into various types in different standards and perspectives. According to the utterance motivations and effects, ambiguity can be classified into intentional and unintentional ambiguity belongs to pragmatic failure, which influences the normal communication and needs to be disambiguated. Intentional ambiguity is necessary for people to pay some special attention. The research objective of the paper is intentional ambiguity and the paper is going to research and analyze the positive function of intentional ambiguity from advertising, literary works, daily talks, political speeches, etc. The paper aims to state the positive function of intentional ambiguity and then find out the potential value of it in communication.

A Case Study on Positive Function of Intentional Ambiguity in English