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Trade-offs between current and future consequences are characteristic for the domain of health behavior. Therefore, both eating and exercising behavior could be determined by time orientation, which refers to an individual’s general orientation toward the present or the future. The main aim of this dissertation is to provide insight into the relations between time orientation and both eating and exercising behavior. The results of this dissertation confirm that time orientation is a shared determinant of eating and exercising behavior. Nevertheless, time orientation for food and for exercise are different constructs that, in turn, have differential relations with eating and exercising behavior. Specifically, eating behavior is mainly predicted by consideration of immediate consequences, whereas exercising behavior is mainly predicted by consideration of future consequences. In addition, these relations can be partly explained by construal level. Theoretically, the results of this dissertation contribute in various ways to a better understanding of the construct of time orientation and its relations with eating and exercising behavior. Methodologically, the results of this dissertation have several implications for the measurement of time orientation as well as the measurement of eating and exercising behavior. Practically, the results of this dissertation can be used in the development of campaigns to stimulate healthy eating and exercising behavior. Overall, the insights that have been gained in this dissertation contribute to a better understanding of individuals’ intertemporal decision making in the health domain and can ultimately be used in order to promote and stimulate healthy eating and exercising behavior.

Considering a healthy future : effects of time orientation on eating and exercising behavior