English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Zendy Plus

Presents the zaia usage as premium feature

ZAIA

Presents the pdf analysis as premium feature

PDF Analysis

Insights

Presents the summarisation as premium feature

Summarisation

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the access of premium content as premium feature

Premium Content

Zendy Tools

Zendy Open

Rating scales are used extensively in surveys. A rating scale can descend from the highest to the lowest point or from the positive to the negative pole. A rating scale can also start with the lowest point (or the negative pole) and ascend to the highest point (or the positive pole). Previous research has shown that the direction of the scale, i.e., the order of the response options, has an impact on responses, and that respondents are more likely to select response options close to the starting point of the scale, regardless of whether the scale ascends or descends. This paper advances the literature by examining empirically whether or not the response order effect in rating scale questions is driven by satisficing. Drawing on data from five experiments, we found that scale direction had a significant and extreme impact on response distributions. Although the effect of scale direction was stronger among speeders than non-speeders, the effect was observed across the board among those who were at a high risk of satisficing and those who were not.

Is satisficing responsible for response order effects in rating scale question?