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This work analyses the consumer’s knowledge of the different types of renewable energies. In order to model the consumers’ behaviour regarding renewable energies, the research is based on the Theory of Reasoned Action, proposing a positive relationship between previous knowledge of the renewable energies and attitude. Considering the pro-environmental behaviour as a starting point and as an exogenous variable, this study demonstrates that there is a strong relationship between this variable and the knowledge of renewable energies. On the other hand, a less intense relationship has been demonstrated in the concern for the environment, attitude and intention to adopt, since the installation of renewable energies implies an additional effort that restrains the consumer.

Modelización del comportamiento del consumidor a favor de las energías renovables: Un estudio basado en las opiniones de los consumidores potenciales