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This article presents an insight based on three contemporary models for creating powerful brands, with their pros and cons. These models dates from 1997 to date, starting with Brand personality by Jennifer Aaker, which is taken up and expanded by Rohit Bhargava in 2009, delivering a rich set of techniques, tools and guidelines for the implementation of J. Aaker approachment: humanize brands to make them

Modelos Contemporáneos para la Creación de Marcas Poderosas