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People extend their selves with the help of factors such as personal possessions, their pets, past experiences, and so on. Accordingly, it is possible to say that mothers consider their children as a part of their extended self. In the present study, the consumption of mothers with narcissistic personality for their girls is considered within the scope of Extended Self Theory. Data were collected by examining Instagram accounts of eleven mothers, who share their daughters’ clothing consumption. Motherhood-narcissism and consumption relations appeared in five axes: child as a reflection of self, conspicuous consumption, superiority, perfect motherhood/ family, child as a mean for consumption.

Kızım Olmadan Asla: Anne Kız Tüketim Pratikleri ve Narsisizm Kapsamında Değerlendirilmesi