English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Communication has been considered as the lifeblood of every business organization. In case of banking business in Bangladesh, the effective communication is a must for convincing the customers. The reason behind that, the number of banks is increasing day-bay-day. Thus, the competition of banking business in Bangladesh is going to be severely critical for the bankers. So, this paper attempts to explore the tools and techniques used by the bankers of Eastern Bank Limited and Mutual Trust Bank Limited to communicate with their customers. This paper also attempts to reveal the opinion of bankers and customers regarding the effectiveness of communication practices by the authority of Eastern Bank Limited and Mutual Bank Limited and prescribed some possible courses of actions to make the communication more effective with their customers.

The Effectiveness of Communication Practices with the Customers: A Comparative Study between Eastern Bank Limited and Mutual Trust Bank Limited