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La timidez con la que comenzaron a internacionalizarse los bancos espanoles, integrantes tanto del actual grupo BBVA como del Santander, aplicando estrategias defensivas y reducidos volumenes de recursos y riesgos comprometidos, dificilmente hacian presagiar la intensidad y agresividad que ha adquirido en las dos ultimas decadas, y que han convertido a dicho proceso en una decision estrategica de crecimiento para la gran banca espanola.De forma gradual, tanto el BBVA como el Santander, se han introducido en los principales mercados de Latinoamerica y en los mas cercanos e importantes de la Union Europea. De una implantacion generalizada de banca comercial en los noventa, sobre Latinoamerica, se ha pasado a operaciones selectivas en terminos operativos y geograficos; llegando a finales de 2007, a liderar diferentes servicios bancarios y parabancarios en la mayor parte de los paises del area, con especial incidencia en Brasil, donde el Santander esta especializando sus inversiones, y en Mexico, donde el BBVA ha consolidado su implantacion y, desde el que se ha servido para iniciar actividades bancarias en el sur de los Estados Unidos. La mayor dimension internacional del Santander le ha colocado tambien en posiciones lideres en los mercados iberico, britanico y en el segmento de financiacion al consumo en la Europa Comunitaria. The timidity with which they began to internationalize Spanish banks, both members of the current group BBVA and Santander, of applying defensive strategies and reduced volumes of resources and risks involved, hardly did presage the intensity and aggressiveness that has gained in the last two decades, and they have turned the process into a strategic decision to growth for the Spanish banking.Gradually, both BBVA and Santander, has been internalised in the main markets of Latin America and the closest major of the European Union. From a widespread introduction of commercial banking in the nineties, in Latin America, has become selective operations. Actually, in late 2007, these banks lead the banking activities in most countries in the area, special emphasis on Brazil, where Santander is specializing their investments, and in Mexico, where BBVA has consolidated its implementation and, since it had used to start internationalisation in the southern United States. The largest international dimension of Santander has also placed in leadership positions in the Iberian and the British market, and the segment of funding for consumption in the European Community.

Estrategias de internacionalización de la gran banca española