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En los ultimos tiempos estamos asistiendo, en el campo de la Direccion estrategica, a nuevas formulaciones que inciden en la importancia de focalizar las estrategias empresariales en mercados y ambitos locales. En este sentido, el comercio tradicional en los espacios locales, constituido basicamente por empresas familiares, ha contemplado, en los ultimos 15 anos, como las fuerzas competitivas de su entorno se han visto alteradas por la irrupcion generalizada de hipermercados y grandes superficies. En el ambito territorial de Castilla y Leon esta realidad ha propiciado la aparicion de nuevas estrategias cooperativas entre las empresas locales de pequeno comercio. Uno de estos ensayos estrategicos locales, realizado con exito, se estudia en este trabajo. In recent times, as far as the strategic management is concerned, new proposals have been suggested, which are focused on the local markets. In that sense, the traditional corner shop, basically settled an run by members of the same family have seen a massive emergence of big shopping centres form the last 15 years. This new reality has allowed the appearance of new cooperative stratigies among small local firms in the region of Castilla y Leon (Spain). This paper analyses one of these strategic alliances that has been successful

Una estrategia cooperativa en la pequeña empresa comercial de Castilla y León : el caso 6000