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Almost all of the traditional views regarding Competitive Strategy and Industrial Sector Dynamics have been oriented towards the demand side, this is a brand Positioning bias, or towards the supply side, this is a resource Productivity bias. This paper introduces the concept of “vincular paradigm” to understand Competitive Strategy and Industrial Sector Dynamics from a cognitive, interactive and systemic approach.

pecvnia

El conflicto competitivo entre sistemas socio-técnicos complejos y la evolución de los sectores industriales = The competitive conflict between complex socio-technical systems and industrial sector dynamics