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espanolInfoxicacion es la palabra que resume la realidad de la mayoria de las entidades. Tenemos exceso de informacion (tanto interna como externa) y esta informacion, aunque es muy necesaria, muchas veces es de baja calidad y nos limita. La informacion sobre tecnologia, competencia, entorno o la informacion a nivel comercial (clientes, proveedores, mercados…) es absolutamente ineludible para tomar decisiones estrategicas y para poder anticiparnos a los hechos. Hablamos de anticiparnos para aprovechar los nuevos nichos y oportunidades de mercado y anticiparnos para acceder a soluciones que nos hagan mas competitivos en el sector. Sin embargo, lo que es realmente complejo es orquestar de forma optima la busqueda, recogida, analisis y puesta en valor de esta informacion. Con la revolucion tecnologica de la ultima decada tenemos una cantidad ingente de informacion que nos abre muchas posibilidades, pero que tambien nos colapsa por la falta de tiempo y recursos. EnglishInfoxication is the word that summarizes the reality of most entities. We have excess information (both internal and external) and this information, although it is very necessary, is often of poor quality and limits us. Information on technology, competition, environment or information at the commercial level (customers, suppliers, markets ...) is unavoidable to make strategic decisions and to be able to anticipate the facts. We talk about anticipating taking advantage of new niches and market opportunities and anticipate accessing solutions that make us more competitive in the sector. However, what is complex is to optimally orchestrate the search, collection, analysis and enhancement of this information. With the technological revolution of the last decade we have a huge amount of information that opens many possibilities, but also collapses us due to the lack of time and resources.

Vigilancia tecnológica e inteligencia competitiva al servicio de la innovación