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The corn on the cob is considered a traditional and popular food in Mexico; however, its production has focused on a small number of varieties, mainly displacing creole varieties. Corn on the cob production offers economic advantages over corn production, which accompanied by innovations, improves market competitiveness. The study of innovations in corn on the cob production is scarce; therefore, the objective of the present investigation was to characterize the production of corn on the cob in the state of Jalisco, to determine the level of adoption of innovation, as well as to evaluate its competitive positioning. As a case study, in the municipalities of Etzatlán, Ahualulco De Mercado and Guadalajara, Jalisco, 14 corn on the cob producers, five corn on the cob suppliers (intermediaries) and four retail “eloteros” were surveyed. Through a hierarchical analysis, the producers were classified and the competitive level was determined through the analysis of main components (ACP). The innovation adoption index (InAI) of the producers was presented in a range of 6 to 32%, the category with the highest InAI was health. The best competitive position was attributed to the implementations of crop management, market and organizational innovations; a low competitive position was related to a high index of health innovation.

Caracterización, innovación y competitividad de la producción de elotes en el Estado de Jalisco, México