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espanolEl sector de tecnologia se caracteriza por la existencia de proyectos que poseen flexibilidad, en gran medida por la oportunidad de mejorar el producto antes de ser enviado al mercado, como es el caso del video juego. La teoria bajo la cual se estudian y analizan este tipo de proyectos son las opciones reales, la cual complementa las metodologias tradicionales como el valor presente neto y la tasa interna de retorno. La metodologia aplicada en este trabajo se basa en la tecnica de Arboles Binomiales, permitiendo analizar y valorar la opcion de diferir en un tiempo previamente estipulado. El resultado de considerar la opcion real aumenta el valor del proyecto en un 33%, sobre su valor calculado a traves del valor presente neto, a la vez, reafirma la importancia de tener en cuenta la opcion real a la hora de valorar proyectos del sector tecnologico. tecnologico. EnglishThe technology sector, it is characterized by the existence of projects that have flexibility, largely due to the opportunity to improve the product before being sent to the market, as in the case of video games. The theory under which these types of projects are studied and analyzed are the real options, which complements the traditional methodologies such as the net present value and the internal rate of return. The methodology applied in this work is based on the binomial trees technique, allowing to analyze and evaluate the option to defer in a previously stipulated time. The result of considering the real option increases the value of the project by 33% of its value calculated through the net present value, at the same time, reaffirms the importance of taking into account the real option when evaluating projects in the technology sector.

Decisiones de inversión a través de opciones reales en el sector tecnológico