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espanolEn el presente articulo se hace un analisis del sector turistico en el municpio de Paderne, una vez realizado el marco teorico centrado en la planificacion, el desarrollo local y la sostenibilidad en zonas rurales, se estudia los principales atractivos del lugar asi como la oferta turistica existente; tras la realizacion de una serie de entrevistas a empresarios y administracion local asi como el posterior establecimiento de unas lineas estrategicas de desarrollo, las conclusiones finales nos permiten tener una imagen global de la actividad turistica en el municipio cuyo potencial de desarrollo vendra determinado por la cohesion entre comunidad local, sector privado y sector publico. EnglishThe aim of this article is to identify the resources and attractions found in of the small town of Paderne in the province of A Coruna, in order to assess the potential for the development and diversification of tourism in this area. The study used a qualitative methodology consisting of interviews and observation, together with SWOT and CAME analyses. The birth rate in Paderne is low, as it is in many rural areas of Galicia where the population has been hit by out-migration, and commercial life in the area is limited to a few small family-owned businesses and self-employed operators. Paderne has a fledgling tourism sector centred on companies selling quality local produce, environmentally sustainable rural accommodation, and a number of different tourism enterprises controlled by local companies and individuals. Paderne is part of the Marinas Corunesas and Mandeo Biosphere Reserve initiative for the promotion of cooperation and mutual benefit between local councils. galegoNo presente artigo faise unha analise do sector turistico no municipio de Paderne. Unha vez realizado o marco teorico centrado na planificacion, o desenvolvemento local e a sustentabilidade en areas rurais, estudanse os principais atractivos do lugar asi como a oferta turistica existente. Tras a realizacion dunha serie de entrevistas a empresarios e administracion local asi como o posterior establecemento dunhas linas estratexicas de desenvolvemento, as conclusions finais permitennos ter unha imaxe global da actividade turistica no municipio cuxo potencial de desenvolvemento vira determinado pola cohesion entre a comunidade local, sector privado e sector publico.

El desarrollo de la actividad turística en el municipio de Paderne