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 This study aims to analyze and discuss differences and relations between environmental awareness and purchase intention on environmentally green cosmetic for members and non members of Sobat Bumi Indonesia community. The design used in this study was Pre Experimental Design. In this design, there are two groups of respondents. The First is member of sobat bumi indonesia community who received tratment of environmental awareness. The second is non members of Sobat Bumi Indonesia community who didn’t received said treatments. The samples taken were 100 people using the Quota sampling. This study used two kinds of questionnaires. The first is online questionnaire which were conducted by distributing questionaries to the LINE group of Sobat Bumi Indonesia community members. The second is direct questionnaire for non members of Sobat Bumi Indonesia. The scale used for environmental awareness variable was Guttman scale, while the rating scale was used to get a clear answer to purchase intentions variable. The instrument used was a questionnaire and were analyzed using the Mann-Whitney test. Research shows that there are differences in environmental awareness and purchase intention among members and non members of Sobat Bumi Indonesia community. The rank used in correlation analysis was Spearman rank. The correlation results show a low correlation to the members of Sobat Bumi Indonesia community and no correlation at all to non members of Sobat Bumi Indonesia community.

PERBEDAAN KESADARAN LINGKUNGAN DAN NIAT BELI KOSMETIK RAMAH LINGKUNGAN ANTARA ANGGOTA DAN BUKAN ANGGOTA KOMUNITAS SOBAT BUMI INDONESIA