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The aim of the article is to study, whether the voting behaviour of the electorate in the US can be heavily influenced by the use of social media during the political campaign. It also focuses on the celebrity endorsement, which is becoming one of the most important parts of the campaigning process in the United States. The article analyses the presidential primary campaigns of four most popular politicians who took part in the 2016 elections.

The Impact of the Internet 2.0 on the Voting Behaviour in the United States of America – the Analysis of the 2016 Presidential Primaries