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The paper examines in a three-folded way the media developments in Bulgaria during the last quarter of a century in several aspects: political, legal, technological, social and professional. It also discusses some major political and social implications of the new roles of the audiences viewed through the prism of pre-election campaigning and public activism. The text examines some main challenges of the media transformation to media freedoms, such as politicization of media and mediatization of politics in pre-election campaigning, as well as the growing significance of the media ecosystem (the mutual collaboration between the blogosphere and the traditional media).

Challenges of Bulgarian transformations to contemporary media developments (1989–2014)