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The development of computer and internet technologies brings structural changes and innovations in many areas. The art and entertainment industries are among the areas that most affected by this change. Various communication theories have been created in the context of oral culture, written culture and visual culture throughout the ages and these have been used in scientific studies in areas such as theater, cinema and television. Social media, which is an extension of the new media, has a history of about 15 years, that is, it is very new, but it has deeply affected the above mentioned areas. Cinema and television companies are increasingly using social media. While social media was used for the promotion of these channels at first, today, a lot of content from social media is broadcast live or on the band. Especially when the production companies saw that the target audience turned to computer and internet technologies, they started to produce content in these channels. Within the scope of the study, “Melon Baby” sample of Med Yapım, one of the leading companies in the sector, will be discussed in terms of technical and cinematic narrative. With the qualitative method in the context of the technique and history of animation pre-school projects for children through the work of e-Journal of New Media / Yeni Medya Elektronik Dergi eJNM ISSN: 2548-0200, May 2020 Volume 4 Issue 2, p.121-130 Research Article Submit Date: 04.01.2020, Acceptance Date: 22.03.2020 DOI NO: 10.17932/IAU.EJNM.25480200.2020.4/2.121-130 Copyright © e-Journal of New Media 122 today's production company for thematic and limited audience in Turkey is aimed to be questioned. It was determined that with the support of new media local and domestic productions will have the opportunity to be more succesful in the international area.

MELON BABY AS AN EXAMPLE OF ANIMATION BROADCASTING ON SOCIAL MEDIA