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The main purpose of an integrated monitoring research is the analysis of the main directions of research activity of faculty, staff and young scientists of the university. Methods. Scientific and theoretical analysis of publications on the researched topic are used as basic methods; sociological and diagnostic data collection methods; the method of statistical processing and classification of documentary and empirical data; the methods of content analysis and quantification of documentary and sociological information. Scientific novelty. The research is characterized by an integrated approach to the study of the problem: the basic provisions are analyzed; conclusions and recommendations of reports on research projects made by members of temporary research teams (or, university scientists and teaching staff). The classification (depending on the translation vectors results) of dissertation works of graduate students, doctoral candidates is carried out in the course of the present study. Documentary information about the publication and presentation of scientific and pedagogical staff of the university is systematized; the report and information cards on the activities of innovative platforms are analyzed. The research team, with the direct participation of the author, after studying a few scientific publications on the subject, has developed an original method of complex research of the main directions of research activity of university scientists. Results. The presented research has allowed to note publication and innovative activity of the research and educational personnel, along with other its types, can act as the indicators characterizing the main directions of research activity both of higher education institution in general, and its concrete educational and scientific divisions. At the same, time the author emphasizes that efficiency of research process is caused not so much by quantitative as qualitative characteristics of concrete research staff, its vocational, scientific and creative potential. Practical significance. This approach can be used while studying the issues of pragmatic use of the main directions of research activity results in higher education in various fields. At the same time, the conclusions and recommendations as a result of this integrated monitoring study can serve as a basis for the development and management decisions aimed at improving the scientific and practical potential of university research in general and its specific areas.

THE RESEARCH ACTIVITY OF THE UNIVERSITY TEACHERS: DIRECTIONS, RESULTS, AND PROSPECTS. SOCIOLOGICAL CONTENT