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In this paper, we attempt to provide some ways of thinking about text, relating it to the concept of metaphors, multimodality and texture. Our aim is to develop new insights in meaning making and communication more generally, by bringing examples of memes; a relatively new genre, often seen on social media posts. To do so, we discuss the notion of text (HALLIDAY; HASAN, 2002; BEAUGRANDE, 1997; KRESS, 2010) and then, we discuss texture as a semiotic resource for the production of texts and its metaphors (DJONOV; VAN LEEUWEN, 2011). To exemplify some concepts and categories, we explore memes, seeking to understand their constitution as well as their qualities and potential meanings of visual textures deployed in the text to make meaning material through multimodal metaphors. Keywords: text; texture; social semiotics; multimodal metaphors. Resumo: Neste artigo, pretendemos propor algumas maneiras para se pensar a nocao de texto, relacionando-a aos conceitos de metafora, multimodalidade e textura. Nosso objetivo e desenvolver novos insights a respeito da producao de sentido e da comunicacao de forma geral. Como exemplo, trazemos  memes com o bordao “E verdade esse bilete”. Como esse genero e relativamente novo e frequentemente visto em posts nas redes sociais, discutimos a nocao de texto (HALLIDAY; HASAN, 2002; BEAUGRANDE, 1997; KRESS, 2010) e de textura como um recurso semiotico para a producao de textos e suas metaforas (DJONOV; VAN LEEUWEN, 2011). Para exemplificar algumas nocoes e categorias, exploramos os memes, buscando compreender como eles se constituem, assim como suas qualidades e seus possiveis sentidos de texturas visuais utilizadas para producao de metaforas multimodais. Palavras-chave: texto; textura; semiotica social; metaforas multimodais.

Multimodal metaphors: from language as a condition to text to the notion of texture as a meaning-making semiotic resource