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Resumen: Se propone una reflexion y aplicacion teorico-metodologica desde los estudios criticos del discurso multimodal y multimedial (ECDMM), en la investigacion de las memorias colectivas y los procesos de memorializacion que se exploran en el proyecto SPEME en Colombia. En esta reflexion, las memorias colectivas son practicas discursivas multiples, en las cuales las representaciones sociales sobre un pasado comun se usan para construir y mantener cohesion e identidad de grupos situados socio-historicamente en un momento presente y que proyectan futuro en marcos de derechos, dignidad, respeto y sentido de bienestar. Las representaciones sociales de la historia describen con frecuencia, los contenidos de la memoria colectiva como si fuesen homogeneos y unicos, oficializando una version que no recupera, especialmente, a los sectores mas marginalizados de la sociedad. Esta disertacion se centra en las representaciones que se formulan en un medio de comunicacion digital y la forma de distribuir el sentido de las memorias colectivas. Desde la perspectiva de los principios teoricos de los ECDMM, se parte del principio de que los medios de comunicacion y sus soportes tecnologicos elaboran modos, generos y representaciones que comunican y crean concepciones del pasado. Se elabora un marco adecuado para el abordaje de un corpus constituido por narrativas mediaticas para la construccion de paz en Colombia, en las ediciones especiales del periodico El Tiempo.com. Para el analisis, se estudia el storytelling que los medios producen como ruta para la reconstruccion del tejido social. Palabras-clave: memorias colectivas; estudios criticos del discurso multimodal y multimedial; storytelling ; memorias; representaciones sociales. Abstract: We propose a theoretical-methodological reflection and application of multimodal and multimedia critical discourse analysis (ECDMM), in the investigation of collective memories and the memorialization processes that are explored in the SPEME project in Colombia. In this reflection, collective memories are multiple discursive practices, in which social representations about a common past are used to build and maintain cohesion and identity of socio-historically situated groups in a present moment and to project future regarding rights, dignity, respect and sense of well-being. The social representations around history often describe the contents of the collective memory as if they were homogeneous and unique, formalizing a version that does not take into account, especially, the most marginalized sectors of society. This dissertation focuses on the representations that are formulated in a digital communication medium and their way of distributing the sense of collective memories. From the perspective of the theoretical principles of the ECDMM, we base the research on the principle that the media and their technological supports elaborate modes, genres and representations that communicate and create conceptions of the past. An adequate framework is elaborated for the approach of a corpus constituted by media narratives for the construction of peace in Colombia, in the special editions of the newspaper El Tiempo.com. For the analysis, we study the storytelling that the media produces as a route for the reconstruction of the social fabric. Keywords: collective memories; multimodal and multimedia critical discourse analysis; storytelling; memories; social representations.

revista de estudos da linguagem

Memorialización y conflicto armado: la construcción de narrativas para la paz en Colombia / Memorialization and armed conflict: the construction of narratives for peace in Colombia