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Resumo : Este artigo discute algumas questoes levantadas durante a traducao para o portugues de titulos de receitas de um livro britânico de sucos para criancas, com especial atencao para as diferencas culturais envolvidas nesse tipo de traducao. A maioria dos titulos baseia-se em jogos de palavras ou algum tipo de metafora - imagetica ou conceitual – que se espera sejam mantidos na traducao, de modo a preservar o apelo que esses titulos tem para o publico infantil, pois, em geral fazem referencia ao universo da crianca. Linguisticamente, os titulos envolvem colocacoes, rimas e aliteracoes. Culturalmente, ha referencias a jogos infantis, cancoes e herois que, na maioria das vezes, nao sao as mesmas na nossa cultura. Alguns titulos sao baseados na cor do suco ( Red devil ), outros no ingrediente principal ( Crazy kiwi ), outros ainda no efeito desejado ( Battery charge ). A traducao de jogos de palavras exige certo grau de elaboracao semântica, especialmente quando varias camadas de significado estao envolvidas. Serao apresentados varios exemplos que envolvem diferencas culturais entre a Inglaterra e o Brasil, assim como as solucoes a que se chegou, sempre na tentativa de manter o jogo de palavras dentro do universo infantil. Palavras-chave : jogos de palavras; traducao; cultura; titulos; convencionalidade. Abstract : This paper discusses various issues raised in the Portuguese translation of titles of juice recipes for children from a British recipe book, paying special attention to cultural differences involved in this type of translation. Most titles involve either wordplay or some kind of metaphor – image or conceptual – which was expected to be retained in the translation so as to preserve the appeal these titles have for children as they usually make reference to the child’s universe. Linguistically, titles involve collocations as well as rhymes and alliteration. Culturally, references are made to children’s games, songs and heroes which, more often than not, are different across cultures. Some titles are based on the color of the juice ( Red devil ), some on the main ingredient ( Crazy kiwi ), some on the desired effect ( Battery charge ). When these convey prototypical meanings, translation can be quite straightforward. Wordplay, on the other hand, demands a certain degree of semantic elaboration, especially when various layers of meaning are involved. We will present various examples that involve cultural differences between Britain and Brazil, as well as the solutions we arrived at always attempting to somehow reproduce the wordplay in the child’s universe. Keywords : Wordplay; Translation; Culture; Titles; Conventionality.

A tradução de suculentos jogos de palavras, sem perder o sabor