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RESUMO : Este trabalho objetiva investigar as praticas de mediacao de leitura desenvolvidas por booktubers, jovens que utilizam o YouTube para compartilhar informacoes sobre livros e interagir com outros leitores. Parte -se de conceitos relativos a leitura e a sua mediacao, para, em seguida, tratar de aspectos relacionados ao ciberespaco, a formacao de comunidades virtuais e ao fenomeno Booktubers . Por fim, como resultado de uma analise documental de 100 videos postados por booktubers , sao mostra das caracteristicas das praticas de mediacao desses sujeitos e os tipos de livros mais comentados por eles. Conclui -se que as praticas convencionais de mediacao de leitura funcionam como base para a atuacao dos booktubers , mas sao adaptadas as novas maneiras de elaboracao, criacao e organizacao possibilitadas pela Internet . PALAVRAS - CHAVE : booktubers ; vlogs literarios; mediacao de leitura; comunidades virtuais . ABSTRACT : This paper intents to investigate reading mediation practices develop by the booktubers, young people that use the YouTube in order to share information about books and to interact with other readers. We begin presenting some concepts related to reading and mediation activities, and then, talk about some aspects of cyberspace, the formation of virtual communities and the Booktubers phenomena. At last, as a result of a documental analysis of 100 videos posted by booktubers, we show the characteristics of these emerging mediation reading practices and the types of books that are more commented by them. We conclude that the conventional practices of reading mediation are the bases for the booktubers’ actuation, but they are adapted to the new kinds of elaboration, creation and organization enabled by the Internet . KEYWORDS : booktubers; litera ture vlogs; reading mediation; virtual communities .

Movimento Booktubers: práticas emergentes de mediação de leitura / Booktubers movement: emerging practices of reading mediation