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RESUMO : Como se deve fazer a leitura de uma tira quadrinizada? Quais relacoes dialogicas tal genero pode realizar, tendo em vista sua natureza hibrida de linguagens? Propoe-se, neste artigo, analisar uma tira quadrinizada de Mafalda, personagem criada por Quino, como genero discursivo hibrido, atentando-se a verbo-visualidade que constitui o discurso e explorando os efeitos de sentido que surgem das relacoes dialogicas. As marcas de cortesia e descortesia linguistica presentes na materialidade verbo-visual tambem sao objetos deste estudo. A fundamentacao teorica esta pautada na Analise Dialogica do Discurso (ADD), seguindo os postulados de Bakhtin (2010a, 2010b) e de seu Circulo e de Brait ( 2013 ), bem como nas obras de Brown e Levinson (1987), para fundamentar as questoes de cortesia, e Kandinsky (2012) para auxiliar nas reflexoes sobre os elementos pictoricos. PALAVRAS - CHAVE : tira quadrinizada; verbo-visualidade; cortesia e descortesia linguistica; relacoes dialogicas. ABSTRACT : How to read a comic strip? What dialogical relations can such a genre perform, considering its hybrid nature of languages? It is proposed, in this article, to analyze a Mafalda’s comic strip, character created by Quino, as a discursive hybrid genre, observing the verb-visuality that constitutes the discourse, as well as exploring the meaning effects that arise from the dialogical relations. The marks of linguistic politeness and impoliteness present in the verb-visual materiality are also an object of this study. The theoretical foundation is the Dialogic Discourse Analysis (ADD), following the principles of Bakhtin (2010a, 2010b) and his Circle and Brait’s (2013), as well as Brown and Levinson (1987) as a ground theory to support the issues of courtesy; and Kandinsky (2012) to assist in the reflections about the pictorial elements . KEYWORDS : comic strip; verb-visuality; linguistic politeness and impoliteness; dialogical relations .

Verbo-visualidade em tira quadrinizada da Mafalda: cortesia/descortesia linguística e humor nas interlocuções da narrativa figurativa