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RESUMO : Este artigo tem como objetivo analisar o programa educativo audiovisual Castelo Ra-Tim-Bum, considerado um programa inovador, que se constitui como um genero hibrido entre os generos educativo e de entretenimento. Tendo em vista as novas formas de producao e sociabilizacao dos saberes que os avancos tecnologicos promovem e que mudam significativamente as formas de vida contemporâneas, propoe-se investigar as estrategias de interacao desse programa, considerando-o como um genero didatico pedagogico produzido no universo de praticas educativas nao formais. As analises foram fundamentadas, predominantemente, pelos pressupostos da teoria semiotica francesa, com enfase nos conceitos de formas de vida apresentados por Fontanille (2008). PALAVRAS-CHAVE : Castelo Ra-Tim-Bum; pratica educativa; formas de vida; semiotica. ABSTRACT : The main objective of this article is to analyze the audiovisual and educational program, Castelo Ra-Tim-Bum, which is considered innovative, hybrid and different of other educational and entertainment programs. Considering the new forms of production and socialization of the knowledge that the advances in technology have promoted, which then result in significant changes in the contemporary life, we propose to investigate the strategies of interaction in Castelo Ra-Tim-Bum. It is interesting to consider that this program uses a pedagogical didactic genre that is not commonly applied to the formal educational practices. Our analyses were predominantly based in the French semiotic theory, thus emphasizing the concepts of forms of life presented by Fontanille (2008). KEYWORDS : Castelo Ra-Tim-Bum; educational practice; forms of life; semiotic.

Castelo Rá-Tim-Bum: das práticas educativas às formas de vida / Castelo Rá-Tim-Bum: from educational practices to forms of life