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The article states that patriotism is considered to be a key note of Russian youth’s education, and the complex approach in the process of patriotic thinking development is highlighted. The mechanism of patriotic education consists of methods and means of development, functioning and saving moral-ethic ideology of patriotic orientation. The article proves the significance of young education that is based on such principles as respect of historical background, love for country and for national culture, as it is youth who provides productive development of a strong country and healthy society. The connection, where the core is universal values, between prosperous future of a country and youth’s patriotic thinking is established. It is proved that true patriotism can only be aroused, but not dictated because young generation overreacts informational pressure. In these conditions, the aim of the media is to create a high quality information product adapted to the young audience. In this regard, media activity is considered as a complex of purposeful activities based on a combination of special knowledge, skills and values which develop the senses of love and loyalty to their country, readiness to defend their people, country and its interests.

Patriotism as a key note of Russian young education in modern society