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The article presents the substantiation of expediency of granting of paid services to the patients of maternity services in accordance with the applicable legal acts that are particularly relevant in the present time of reform of national health care. The necessity of expanding the range of medical and support services, enjoying considerable demand, the important role of the marketing Department in optimizing strategies for providing health and social care, the decision of problems of creation of market new services to better meet the needs of pregnant and parturient women. Special attention is paid to the analysis of the results of operations of the Department of paid medical services, studied the motivation of women using the services provided.

Organizational and legal issues of provision of paid services in maternity institutions in the conditions of reforming of health