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espanolEl modelo comercial actual evoluciona de manera acelerada, adaptandose a los cambios del consumidor. Si hasta hace bien poco las grandes superficies comerciales eran las locomotoras de esta actividad, la implantacion de franquicias y grandes cadenas comerciales en las ciudades esta transformando los usos del espacio urbano y configurando nuevas relaciones espaciales. Como ejemplo se ha seleccionado la ciudad de Zaragoza. EnglishThe current retail activity model is rapidly evolving, in order to adapt to consumer changes. For a long time, shopping centres have stood out as the most attractive model. However, the implementation of franchises and large commercial chains in cities is transforming the uses of urban space and configuring new spatial relationships. The city of Saragossa serves as a case study. francaisA l’heure actuelle, le modele commercial evolue rapidement, afin de s’adapter aux changements des consommateurs. Si jusqu’a recemment les grandes surfaces ont ete les locomotives commerciales, l’introduction des franchises et des grandes chaines de vente au detail au sein des villes transforme les usages de l’espace urbain et etablit de nouvelles relations spatiales. Voici une etude de cas de la ville de Saragosse.

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UbicaciÃ³n de franquicias y grandes cadenas comerciales despuÃ©s de la gran recesiÃ³n. El caso de la ciudad de Zaragoza / Location of franchises and large retail chains following the Great Recession. The case of the city of Zaragoza (Spain)