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The rise of the social media indicates a new stage in the discussions of the private and public. The digital environment imposes its own terms on the organization of the social space, which leads to intermingling of the public and private, thus defying the very relevance of this binary opposition. In its turn, the study of how the public and private are redistributed on social media helps understand practices adopted by users of social networks. One of the most common practices is telling the story of one’s personal life. This paper outlines the scientific foundations of practices of the public and private on social media, with a special focus on the case study of mass revelation of intimate details as part of the flashmob “I am not afraid to say” (#Yaneboyusskazat’). The flashmob began in July 2016 in the Ukrainian segment of Facebook, also spreading across its Russian segment. The flashmob posts covered the problem of sexual violence and soon caught the eye of many Facebook users, as well as mass media. Tearing down the border between the events of general significance and the private life of an individual was met with mixed reaction from Facebook users and provoked debates on whether it is admissible to talk about intimate details of private life in a public space. This collective action indicated a shift in the understanding of public and private in contemporary information space, allowing us to assess the meaning of self-revealing practices employed by social media users. Many individual statements about personal life united by a common idea contribute to the rethinking of the oppositions between the visible and the invisible, the articulated and the concealed. In general, the flashmob #Yaneboyusskazat fits into the everyday practice of telling a personal story, at the same time demonstrating the sociocultural significance of the individual.

Режимы публичности и приватности в социальных медиа