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The article analyzes the problem of interaction between media, public authorities and civil society aimed to provide positive models of integration of the Russian youth in the political sphere. The authors emphasize the importance of the principles underlying a constructive dialogue between state agencies and institutional structures of civil society, arguing that mass media are the main communicator between civil society and government agencies. Contemporary media can efficiently act as an instrument of public control. This efficiency depends on such factors as the availability of media content, and a progressive, independent character of mass media. Public trust in mass media is in direct correlation with their independence and the priority of information provided. Mass media have to prioritize the information that civil society (including youth) requests. The authors provide a number of self-evident facts to prove that mass media have to correlate the political views of youth with the political reality. Also outlined are the factors which help avoid informational and ideological pressure on young citizens. The authors advance a number of suggestions on how to optimize the informational impact of mass media on the process of integrating youth in the sociological and political practices of the Russian society. Young people, including representatives of youth organizations, students of higher and secondary educational institutions should have equal access to information on youth and its position in society.

Перспективы взаимодействия СМИ, органов государственной власти и гражданского общества по вопросам интеграции молодежи в политическую сферу общества