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The real estate market has provided signifi cant benefi ts to the Brazilian economy and the organizations must seek the best way to extract these benefi ts to achieve higher performance. In this context, this study assesses the resources and the competitive advantage of the Penta construction company Manuscript rst received/Recebido em 8/10/2014 Manuscript accepted/Aprovado em: 21/5/2015 * Doutor e Mestre em Administração pela EAESP/FGV. Professor Titular do Programa de Pós-graduação em Administração da Universidade de Fortaleza (UNIFOR). Email: sergioforte@unifor.br ** Mestre em Administração pelo Programa de Pós-graduação em Administração da Universidade de Fortaleza (UNIFOR). Email: matosluana@hotmail.com *** Doutora e Mestre em Administração de Empresas pela Universidade de Fortaleza (UNIFOR). Professora Adjunta do Programa de Pós-graduação em Administração da Universidade de Fortaleza (UNIFOR). Emai: oderlene@unifor.br www.unama.br AOS, Brazil, v. 4, n.1, jan./jun. 2015, p. 15-34 16 located in Brazil. The study used the VRIO model (Barney, 1991) in its four dimensions: Value; Rarity, Imitability and Organization in order to identify the resources and the competitive advantage used by the studied company. The research is a case study using qualitative (content analysis) and quantitative (descriptive) techniques. Two scales were compared using Yes / No and Likert scale. The competitive advantage of the company studied is derived from these resources: image, support, and participation of partners in project design and product quality. As a conclusion of the study it can be infer that the resources found in the organization are generators of temporary competitive advantage and that the Likert scale is the most appropriate.

Recursos, Estratégia e Vantagem Competitiva no Setor Imobiliário: O Caso da Incorporadora Penta