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A major feature of improved quality of the European hospitality is to satisfy customer needs, increase competition in the hospitality industry and ensure sustainable development of the industry. Quality exists only to the extent that a product or service meets customer needs and expectations. According to the individual elements that make up quality, standards-based strategy must be based on a complete understanding of a customer. Customer satisfaction gained from the stopover destination is not only dependent on the specific service of hospitality experience, but also from other, more general factors, such as hospitality and security, hygienic conditions, healthy climate, customer management. A great number of different stuff in the hotel and catering businesses affect the way customers perceive their destination. They affect his/her satisfaction and customer willingness to repeatedly go back or recommend this place to other potential guests. Destination success in the meaning of client satisfaction is an action that consists of many interconnected components. They reveal the need for strategic and integrated planning of customers’ aim together with the use of different methods to promote integrated quality management (including quality control).

RESEARCH INTO CATERING ENTERPRISE SERVICE AND ITS QUALITY ANALYSIS IN REZEKNE