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Innovation dynamics of mango export firms of the Integrated Region for Economic Development (RIDE) in the semi-arid region of northeastern Brazil are analyzed. Strategic innovation activities have contributed towards the formation and elaboration of differentiated competitive strategies. A framework has been suggested to investigate innovation strategic activities in the wake of intense competition on the mango international market. Current qualitative and exploratory research is foregrounded on data from a group of mango export firms and employs an innovation integrated model framework. Data were collected through documental research and interviews by the firms´ managers. The continuum innovations range between the adoption of new products/services and significant improvement in the production process characterized by technological innovation strategies related to behavior. In fact, these factors have contributed towards the maintenance and sustainability of the firms´ competitiveness in the wake of intensification of competitiveness on the national and international markets.

DINÂMICAS DE INOVAÇÃO: ANÁLISE DAS ESTRATÉGIAS DE INOVAÇÃO NO CLUSTER DE MANGA DA RIDE