English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

The current study is attempting to derive the reference to the hierarchy of Maslow, where the consumers were placed before the arrival of Covid-19 and during the lockdown time Consumer behavior consists of cognitive, emotional or physical activities in which people pick, purchase, consume and dispose of products and services to satisfy their choices and expectations Abraham Maslow defined hierarchy of needs in different forms viz Physiological, Safety,Social,Esteem and Self-actualization needs A multiplicity of competing factors influences human behaviour and thereby needs and requirements Recognition of needs is essential as the initial step for market participants in the supply chain At the same time recognising where the needs of consumers will alter is parallelly significant for smooth functioning of market processes and securing profitability along with capturing the trend In the present study with the help of primary survey need recognition or any sort of variation therein, pre and during the Covid-19 lockdown periodare traced within the conceptual framework of Maslow Hierarchy of needs theory © 2021 Karadeniz Technical University All rights reserved

Maslow Theory Revisited-Covid-19 - Lockdown Impact on Consumer Behaviour