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Product counterfeiting is a major issue in today’s world. These days product counterfeiting leads to around 1.05 lac crore rupees in India per year. As per a report by business standard, if even 50% of product counterfeiting is stopped with authentication, monitored properly and governed, it can save 50,000 crore rupees per year in India itself, then think about whole world. This research paper is based on the use of block chain along with artificial intelligence to curb the problem of product counterfeiting and maintain the transparency. This research paper also demonstrates the use of blockchain using R studio as a platform. R is a programming language mostly for data analytics purposes. So, the implementation of blockchain in R can give a wide exposure to the data to be analyzed and suitable insights and forecasts can also be made. The research findings give a holistic picture of all the variables that affect the supply chain of E-commerce industry. This study helps the supplier side in curbing their loses and also the consumer side in receiving the genuine product that build trust among both the stakeholders. Article Received: 10 August 2020, Revised: 25 October 2020, Accepted: 18 November 2020

Application of Block Chain & Artificial Intelligence in E-commerce supply chain to reduce product counterfeiting & increase transparency