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Tourism has been widely known as one of the income generating industries worldwide. With the ongoing demand for travel and tourism, destination areas need to keep abreast with the standard of service they offer to tourists. However, as the industry grows, tourism destinations are vulnerable to both advantage and disadvantage. Thus, this study assessed the threats and opportunities of tourism in the identified tourism destinations in the Municipality of Barili, Cebu. Opportunities such as employment generation, increase in investment in area by private and public organizations, entrepreneurial development, increase in standard of living, increase in foreign exchange earnings, public facility development, infrastructure development, social relation development, increase in cultural activities, increase in pride, cultural exchange, appreciation of local culture, positive change in people’s lifestyle, behavior and values have a Neutral degree of responses perceived by the respondents . Moreover, threats for tourism also needs to be examined such as increase in property prices, nonresidents are getting benefits, increase in cost of living, commercialization of activities, dilution of local languages, increase in crime, increase in social conflicts, social dislocation, increase in crowding and congestions, prostitution, inflation, pollution and loss of cultural identity as these would hinder the industry’s success and growth instead of providing positive change in the locals in Barili.

Tourism Impacts; Threats and Opportunities in Barili, Cebu