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This paper presents a reflection on the Pop Up as an object of investigation of ephemerality looking for its design, as part of a PHD investigation in Design, focused on event design. The concept of otherness proposes that all social man interacts with and interdependent on the other. The existence of the self is only possible in contact with others. In an expanded view, he becomes the other and is reflected retroactively in society itself. Sustained on the basis of thoughts of Arendt, Certeau, Bourriaud, Lipovetsky and Flusser, this reflection defends the Pop Up as a catalyst for otherness process which regulates the ethical sense of community, through artistic activity. While the new, obsolescence and fashion triumph, the authentic, genuine and traditional are also develop as opposites. This paradox arises in daily life, on which the grandeur of the public sphere is concerned with being efficient and where irrelevant escapes under it. The particular enchantment or the little things - ''petit bonheur" - is not public, even if adopted by the whole community. The irrelevant lies in the interstitial, as a space for human relations. This space legitimates chances of exchanges other than those of the current system, even when placed openly in the global system. The creation of open spaces generates a particular time whose rhythm contrasts everyday life and strengthens a different human relationship that is imposed by the consumer and spectacle society. It is believed that the vacuum created by the resignation of the great revolutionary changes was replaced by the more immediate involvement of human relations, encouraging affection as a condition. Our age witnessed clashes between value systems that defend the pluralisation and democratization of the ethical domain. Promoting the affection in the relationship with moral values and solidarity behaviours correspond to a new social form of ethical life. This affection is developed through the artistic act. Through the Pop Up, we will be towards the value of an aesthetic model of existence additional to those proposed by the mass market, recovering the classical humanist culture, as a reaction to the of the world through artistic capitalism. The Pop Up shall be registered in the history of mankind and its different ways to make life more beautiful. The Pop Up as a strategy of event design shelters the irrelevant in the interstitial. The Pop Up drives the individual to participative and collaborative practice, during its predefined life cycle, and through artistic activity. At the same time, through various artistic expressions (urban art, conceptual art, etc.), and outside the institutional circuit, it retroactively develops a sense of ethical responsibility. The demonstration of artistic practices by their public display, it shows favourable for the expression of proximity, allowing narrow the space on which relationships forms evolve according to dynamics and social contexts through their possibilities and uses. The art while socializing and mediating dialogue factor, is relational. For example, the images have the ability to promote feelings of attachment and assembly. Oriented in the production of living arrangements, art can boost and complement the modern design of the individual emancipation through art and design, offering new cultural and political direction. The mutability of the Pop Up adapts to any territory (time and space) to be reactivate. During its life cycle, on reveal itself, it accelerates the possibilities, and, retroactively, on hide itself identifies utilities, having a catalytic effect. Connecting knowledge and experience, the Pop Up event may stimulate creativity through individual and collective action for the humanization.

The Catalytic Effect of the Pop Up in the Otherness Process The Aesthetics for the Development of the Ethical Sense