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The theoretical approach of the knowledge economy to the development of the strategy of industrial enterprises based on the logistical methodology are covered. The definition of strategy and strategic planning for the knowledge economy is presented. The process of strategy development is characterized and the algorithm of strategic planning of an industrial enterprise is proposed considering the knowledge economy. Logistic methodology will allow us to consider current issues related to the competitiveness of domestic industrial enterprises, development of which continues to be ensured through the use of more resources, i.e., the extensive, not intensive development. Innovation in production processes, continued automation of production and other related to knowledge economy changes increase the role of information and its processing in ensuring competitive advantage. In-house scientific research and development allow industrial enterprises to keep the existing market niches and find new niches, to lead in their market segment. In conditions of knowledge economy formation of competitive advantage of the industrial enterprises, lack of development of an appropriate strategy will not allow to reach development goals in the medium and long term. There are many research works in the field of strategy development, both in general and for industrial enterprises in particular. This subject is discussed in works of A. D. Vorobiev, K. N. Gozhenko, dissertations of M. A. Pestunov, Yu. V. Ragulina and I. G. Silenko, etc., the bulk of the used theoretical concepts have been developed in the late twentieth century on the basis of research of foreign authors. Nevertheless, the issues of organization of this process for industrial production in terms of the development of the knowledge economy are investigated insufficiently. In this article, the study of problems of companies development from the position of logistic methodology allows us to study the processes of development, involvement of cognitive technology based on knowledge sharing, conducive to the organization of flows of information, finance and material resources. The object of study: the processes of development of industrial enterprises in conditions of transition to the knowledge economy. The subject of study: analysis of directions of the improvement of the theoretical approach of the knowledge economy to the development of industrial enterprise strategies. Scientific novelty of research: • The application of logistic methodology involves the improvement of the conceptual apparatus that includes the terms "strategy", "strategic planning", "strategic analysis", "strategic plan" in the context of the knowledge economy from the position of the study of flow processes that ensure the development of socio-economic system. • Logistic theory allows us to consider the peculiarities of the knowledge economy in the process of strategic planning of the industrial enterprise activity. • Logistic methodology allows to improve the process of development of strategy of the industrial enterprise. The term "knowledge economy" was first introduced in the scientific circulation in 1962 in the United States [Abramov A. N., 2010]. In developed countries, the transition to the knowledge economy was in 1960's, while in Russia, the process began in the 1990's, or even in the twenty-first century [Belova, N. E., 2013]. A later beginning of the transition to the knowledge economy and the continued reliance on the resource-based approach to the detriment of innovative development is directly reflected in indicators of innovation development of our country. The international innovation index serves as an indication of this: in 2015-2016, our country was in 43rd place, its indicator was more than two times lower than that of the leaders: Switzerland, Sweden, the Netherlands, USA. "A new concept of the organization of a structure that produces and uses knowledge as a competitive advantage, in contrast to the concepts that defines the enterprise as a contractual structure that exists for the coordination of the intentions and conflict prevention" was proposed [Ragulina Y. V., 2009]. Only a few innovative enterprises are developing their own management system according to the principles of the knowledge economy, the majority of industrial enterprises are engaged only in production and not set themselves the task to convert the necessary knowledge in a formalized form. The number of advanced developments in industry has been increasing slowly, and in 2017 even a decrease had been recorded (Fig. 1). At the State level the strong support was expressed for transition from stimulating innovation to the innovation development on their basis [Decree, 2008]. In fact, the transition is not feasible at least in the medium term, as the statistics reflect the lack of progressive infrastructure development of the knowledge economy in the Russian industry. The reason is the inconsistency of the theoretical approach to the model of the knowledge economy. Correct understanding of the basic terms of knowledge economy by specialists of industrial enterprises is necessary, as well as development of the strategy as a way of organization actions in the knowledge economy. Currently the strategy of the organization is commonly understood as the systematization of actions at the organizational level, taking into account the influence of external and internal environment in order to ensure balanced growth. The direction of the organization development, the tactics of the strategy and the strategy type are defined by a whole set of factors, among which there are economic specialization, the purpose and objectives of development, stage of life cycle, the current level of competitiveness, etc., Considering the knowledge economy model applied we propose to interpret the strategy as a plan for achieving the goals of the organization within a certain period of time with the use of specific tools, the adoption of procedures and decisions. Such understanding of strategy requires appropriate modernization of the process of its development. Strategy development is a part of strategic management. Formation of innovative model of strategic management of industrial enterprise on the basis of the model of knowledge management is carried out in an evolutionary way. It is expected a gradual transition from the strategic behavior to strategic planning and then to the transition unified model (in the terminology of I. Ansoffa) [Ansoff I., 2012]. Strategic behavior implies that a company chooses how to act on the market, in accordance with the alleged retaliatory actions of competitors. As a rule, this model of strategic management is specific to small businesses seeking to reduce resource consumption, including strategic planning. In the literature there is no consensus about the strategic planning process. Overall, strategic planning is considered as a process of developing and implementing the organization's strategy. One of the problematic issues of the methodology is the mapping of the concepts of "strategic planning" and "planning strategy". Some F the position of a scientific theory the problematic of enterprise development may be considered in the context of changes in socio-economic systems of various scales. It is interesting to compare the dynamics of the company development and the rate of extinction with the dynamics of development of large social economic systems such as cities [West D., 2018, p.36]. Indeed, the changes in the company (especially innovation management) and adaptation to fluctuations in the external environment becomes more difficult for companies, especially given the continuous changes in the social economic environment. Accordingly, a constant rethinking of the conditions of enterprises functioning is necessary. As the cities grow, they become increasingly multidimensional and differ considerably from most companies by the variety, which depends on the number of different economic agents and allows to adapt to changes in the environment. Such comparison is of great interest in the context of studying the approaches to the formulation of a development strategy of industrial enterprises in conditions of knowledge economy. It should be noted that the comparison D. West gives a fair idea about the similarity of the dynamics of development of economic agents with the life processes of organisms in nature, as well as the differences in the development of companies and cities. However, in our opinion, the study of the flow of financial resources, material assets and the flow of information forms an idea of the characteristics of the considered socio-economic system. Unified flow pattern can be considered based on the logistic methodology that allows us to take into account the approach towards achieving objectively true knowledge about reality on the basis of a study of unique historically developing systems, from the perspective of the study of the resources movement on the basis of humanistic benchmarks of scientific research strategy. In the 1960's the socio-economic system of the developed countries undergone the transformation to the post-industrial phase of evolution on the basis of the economy that use knowledge, or the knowledge economy. The ubiquity of information technology, systems of processing of information resources, the allocation of knowledge as the main competitive advantages require improvement of the theoretical basis for the development of the strategy in accordance with the realities. It broadly the problem of methodology of scientific knowledge is a formulation of methods of scientific theories creation, the subject of the methodology of logistics is the internal structure of research activities from the position of movement of streams of different types of resources considered by both: content (the study of essence of the flows), and organization (a set of approaches to study rapidly

PROBLEMATICS OF ENTERPRISE DEVELOPMENT IN THE ECONOMY OF KNOWLEDGE BASED ON LOGISTIC APPROACH