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The article examines the carnival forms of suggestion – a widely observed phenomenon on the Internet in Ukraine – in the context of the consciousness war. The carnivalization of consciousness and human existence are considered characteristic features of modern culture, which is also defined by transitivity. Carnivalization is found in various forms of modern culture, in particular, in elite (postmodern), mass and in (youth) counterculture, as well as in all spheres of public life. A systematic, consistent use of the so-called carnival forms of suggestive influence appears a popular phenomenon of the Ukrainian culture of the last several decades. The main carnival mechanism is laughter. This tool plays an important role in self-organization of social life and facilitates the perception of truth. A close study into the countersuggestion means actively used on the Internet in Ukraine during the violent informational and psychological confrontation in 2014-2018 has proven a high effectiveness of the so-called carnival forms. These forms of suggestion, which emerged spontaneously on the Internet during the most difficult months and years of the Russian aggression, played a key role in information protection ensuring and information countermeasures in Ukraine. Having the

Carnival forms of suggestion in Ukrainian information space in the context of aconsciousness war