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The article actualizes the problem of communication and its connection with various socio-cultural forms. Various aspects of communication are considered. The place and role of artistic communication as a specific form of social consciousness are analyzed. Objective and subjective factors influencing the process of artistic communication are identified; the factor of doubt is defined as the leading factor of artistic communication. In the structure of artistic communication, the main components (author – artistic text – recipient) are identified and analyzed, the features and main functions of the components are revealed, considering their Dialogic nature. The author pays special attention to the emotional component of the space of the literary text and the role of the emotional and sensual sphere of the components of artistic communication in the process of their movement in the socio-cultural continuum. It is proved that the transformation of the essential characteristics of the designated components and enrichment of their new content, increases the role of art education as a social institution that meets the challenges of the time and offers new practices of understanding the literary text as a Central part of artistic communication.

ARTISTIC COMMUNICATION: THE INTERACTION OF THE STRUCTURAL COMPONENTS