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The article deals with the geographical and logistical aspects of sustainable development of urban tourism under the conditions of overtourism, in particular the strategies, measures and proposals for sustainable development. The main terms of overtourism, such as tourist flow and its characteristics, the capacity of tourist destination, the capacity of hotel base, the capacity of restaurant base, transport and tourist potential are covered. Their connection with tourism logistics on the one hand and social geography on the other is shown. On the example of Lviv and the Concept of Tourism Decentralization, adopted in this city within the framework of the Tourism Development Strategy for 2021, geographical and logistical approaches to overtourism are showed, in particular through the vertical and horizontal diversification of tourist flows in the central part of the city. Other problems of overtourism in Lviv (processing of urban and tourist waste, cases of intimate tourism, tourist safety problems, etc.) are reflected and ways of solving these problems (due to the development of conference tourism, blogger tourism, etc.) are suggested.Vertical diversification of tourist flows is carried out in the centre of Lviv by dividing the tourist flows up and down. Up means new tourist routes such as Lviv Roofs and tourists visiting newly opened restaurants on the buildings highest floors on the Market Square – “Galichyna Highest Restaurant” and “Haute Cuisine Restaurant”. Down means the introduction of underground tourist routes under the Rynok Square – from Lviv City Hall to I. Pidkova Square, where a restaurant and a museum are planned. Horizontal diversification of tourist flows means the expansion of the city tourist territory by creating a “second Lviv centre” on the basis of Shevchenko Avenue and Hrushevskiy Square with such interesting tourist sites as the M. Hrushevsky monument, the old building of the Lviv University (the so-called “Habsburg University”, that now houses the Geological and Biological Faculties of Ivan Franko LNU), the “Shkotska” (“Scottish”) coffee house, where Lviv Mathematical School members met in informal settings in the ’20-’30s of the XX century The following directions of horizontal diversification of tourist flows are their direction to the peripheral sections of the city – Sykhiv, Mayorivka, Levandivka (published guide book “Tourist Sykhiv”), as well as the introduction of new excursions “Lviv +” with visits to Zhovkva (with former royal residence) and Drohobych ( with the home of well-known artist B. Schulz).

GEOLOGISTICAL STRATEGIES OF URBOTURISM SUSTAINABLE DEVELOPMENT IN CONDITIONS OF OVERTURISM