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The study examines the theoretical aspects of logistics and logistics service, clarifies the essence of service logistics and factors of its formation. It is found out that the process of complex logistics service, in this case, includes delivery, pre-sales and after-sales customer service, support services, fulfilment and more. It is determined that the modern logistic enterprise, first of all, is focused on meeting all the needs of consumers, and the leading position in the market is occupied by the company that provides the maximum level of service and quality of service at a comfortable price in the current conditions. It is revealed that the determining factors for the development of logistics service are the concentration of people within the area, the developed transport infrastructure, the density of connections routes, as well as the economic links between the participants of the logistics process, which determine the need for quality service.The article describes in detail the features of the activity of two large logistics companies – the private company Nova Poshta and the state-owned enterprise Ukrposhta within the Holosiivskyi district of Kyiv. It is revealed that the level of development of the company depends directly on the service aspect of its activity, the focus on the convenience of the location of offices within walking distance of users. In the research, the main directions of work of logistics companies are outlined and the comparative analysis of their activity is made. It is revealed that the system of the location of the branches Nova Poshta and Ukrposhta within the Holosiivskyi district of Kyiv has 42 offices of the Nova Poshta enterprise and 17 offices of the Ukrposhta company. At the same time, a large part of the Holosiivskyi district is uninhabited and occupied by the natural zones of the Holosiivskyi Forest and the Holosiivskyi National Nature Park. As a result, the offices are unevenly located, and their location depends on the level of development of the territory, high concentration of people and housing development, developed transport network. For the most part, the offices of Nova Poshta and Ukrposhta tend to be subway-oriented, the part of the territory that is most heavily populated by infrastructure and actively used by the people. For the most part, the offices of Nova Poshta and Ukrposhta divisions tend to the subway line – the part of the territory that is most heavily populated by infrastructure and actively used by the citizenry. Offices locations are also linked to international and regional highways. Thus, important roads of international and regional importance E40, E95, R01, are located within the Holosiivskyi district of Kyiv, along which are offices Nova Poshta and Ukrposhta. There is a small amount of the offices of logistics centres in comparison with other districts of the city because the territory of the district is largely occupied by a natural area, which is not densely populated. Thus, the Holosiivskyi district accounts for 13,3% of the total number of offices of Nova Poshta in Kyiv and 11,9% of the total number of offices of Ukrposhta. The set of sections of the company Nova Poshta also has a higher coefficient of localization within the Holosiivskyi district of Kyiv than the offices of Ukrposhta. The calculated coefficient was 154,6% for Nova Poshta, the coefficient is lower and is 138,3% for Ukrposhta.A sociological survey regarding the service of Nova Poshta and Ukrposhta companies on the main indicators (such as level of trust, ease of use, quality of service, cost of services and the breadth of the range of services provided) was conducted among the population and guests of the Holosiivskyi District. The analysis revealed that the private company Nova Poshta has a higher level of trust than the state-owned Ukrposhta. The study found that the people are more supportive of the company Nova Poshta and highly appreciates its range and quality of services, the convenience of the location of offices. According to the results obtained, Nova Poshta is a leader in the provision of transport and warehousing services, because of the focus of the enterprise policy on providing a wide service spectrum to consumers and maximally satisfying their needs at the optimum price.

vìsnik kiïvsʹkogo nacìonalʹnogo unìversitetu ìmenì tarasa ševčenka. geografìâ/vìsnik. geografìâ

GEOGRAPHICAL PRINCIPLES OF ACTIVITY OF NOVA POSHTA AND UKRPOSHTA COMPANIES IN THE SPHERE OF LOGISTIC SERVICE ON THE EXAMPLE OF HOLOSIIVSKYI DISTRICT OF KYIV