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The possibilities of the restoration of tourist activity in the Luhansk region during the post-conflict period are considered. The geography of the tourist potential of the investigated territory is analyzed. The current state of the tourism industry, which experienced a significant decline in activity as a result of the conflict, is highlighted. The economic opportunities of tourism development in the region as an option for improving the socio-economic status are substantiated. It is proposed to develop the most promising types of tourism with an indication of specific tourist destinations with the purpose of forming a positive image of the region. Among the modern types of tourism, the most promising for the region are distinguished: health-improving, rural tourism (agrotourism), ecotourism, event tourism, industrial and religious tourism. It is proved that the development of tourism in the region is relevant because it can improve the socio-economic situation. It has been established that the revival of tourism will increase local incomes, create new workplaces, develop all industries related to the production of tourism services, including social and industrial infrastructure, intensify the activities of crafts, culture, and increase the living standards of the local population. Issues of development of new attractive tourist routes that are of interest to not only residents of Lugansk region, but also other regions, will promote the formation of a positive image of the region and, accordingly, the development of domestic tourism. It is established that the tourist-recreational branch of the economy of the region, taking into account the decline of tourism activity for 2014-2015, tends to slow growth. It is revealed that during the period of 2014-2016 in general, the Lugansk region has a tendency towards a slow increase in tourist fees. It is proved that tourism today is one of the most promising branches of economic activity in the post-conflict period. The necessity of awareness and desire of local communities to intensify internal regional tourism is emphasized.

RESTORATION OF TOURISM OF LUGANSHCHINY IN THE POST-CONFLICT PERIOD: SOCIAL-GEOGRAPHICAL ASPECT