KURUMSAL İTİBARI SAĞLAMADA SOSYAL MEDYANIN ETKİN ROLÜ: KURUMSAL İTİBAR LİDERİ FİRMALARIN SOSYAL MEDYA PAYLAŞIMLARININ İNCELENMESİ

In today’s World, we can also understand the impact of globalization and advancing technology on every aspect of life by observing that businesses are not only material but also spiritually competitive.The aim of this study is; to present the effective role of social media, which has been presented to us by the technology, and covers very moment of our daily life, in the provision of corporate reputation by examining the usage of social media of the corporate reputation leaders.The social media tools used by the corporate firms, which are from the six different sectors, examined, and were analyzed using content analysis method.In addition, content analysis was conducted in the context of corporate reputation components specified by Fombrun.