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Active use of social media in these days allows the establishment and wide use of different social media channels with spesific features come forward. People share their thoughts and emotions both visually and auditory on Facebook but only written on Twitter and only visually on Instagram. Instagram, established on 2010 and has more than 300 million users with 25 language options, takes attention as one of the most gaining ground social media channels in our country. In this study, how happiness as an abstract concept is represented visually in Instagram is examined. Besides, these questions are considered: which different hashtags do define 200 photographs with the tag “Happiness” and which emotions and situations are related with happiness by hashtags? By the data received, comments on people’s perception of happiness and their way of express it by photographs are made.

"BANA MUTLULUĞUN RESMİNİ ÇEKEBİLİR MİSİN ": INSTAGRAMDA MUTLULUK ETİKETİYLE PAYLAŞILAN FOTOĞRAFLAR ÜZERİNE BİR İNCELEME