English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

The media have an important and active role in the communication of companies with their target audiences. In this context companies carry out various activities within the media relations framework since past. Today internet-based new media platforms enable companies to reach their target audiences by creating their own content and also diversify activities for media relations. Recently, put forward "brand journalism" concept as a practice developed by the use of the possibilities offered by the internet, includes report preparation and publishing activities of companies as a media organization. Thus, the audience is intended to learn about both the news of brand and industry and the news of current events via companies. In this study, first, concept of brand journalism and its practices will be examined, then the concept will be discussed in the context of media relations and journalism ethics.

İŞLETMELERİN MEDYA İLE İLİŞKİLERİNDE YENİ BİR KAVRAM OLARAK MARKA GAZETECİLİĞİ