TURİZMDE TÜKETCİLERİN CİNSİYET VE MEDENİ DURUMLARININ SATIN ALMA DAVRANIŞLARINA ETKİSİNİN ANALİZİ (FETHİYE ÖRNEĞİ)

Buying behavior has a great emphasis on the sectoral development for Tourism, Therefore, various factors matter of discussion in context of buying behavior. Starting from this point of view, the effect of sex and marital status on buying behaviors of the English tourists visiting Fethiye consist of the main aim of this study. To fulfill this aim, all datawasreceived via questionnaire method by implementing face to face interview technique to 247 tourists. Available data were analyzedby using SPSS 21.0. Then, reliability, frequency analyses and t test was carried out to these data. The result of analyses showsthat;Cronbach alpha value is 0,760 which is determined as reliable. In line with frequency analyses, it can be concluded that sample predominantly consists from the married individuals whose age is over 55 years. Also, as the job and education variables were taken into account, it was seen that majority of this sample are composed of the highly educated (college degree or upwards) and their main job characteristics are stated asworker and officer. In addition, it was determined that jointly decisions were taken with spouses for the period and location of vacation. Besides, it was revealed that satisfaction level of tourists after buying behavior is effective in choosing Fethiye once more. According to t tests results, it can be concluded that sex did not make any difference but marital status for the buying behavior.